Sharing detailed scientific or technical information to a broader audience, including the general public, is dissemination. This method is used to share information in a one-way system, which means the message’s sender will not receive a direct response. Those spreading their message can only gain greater engagement by encouraging two-way communication. When professionals publish their scientific or medical research findings, this knowledge becomes available to a broader audience. It can be taken up by many sources, such as the news media, to exploit the source of scientific discoveries further.
The scientific information must be made easy to convey to a non-scientific audience. To ultimately reap the benefits of educating a non-medical or non-scientific community, this method of sharing information must be effective.

The target audience is for different objectives and includes citizens, the public, media, stakeholders, scientific key opinion leaders, researchers, industry leaders, KOLs from small or medium-sized enterprises, policymakers, and end-users.

How:

• Having a well-designed strategy
• Conveying clear messages
• Using the right media channels
• Creating roadmaps, prototypes, and software
• Sharing knowledge, skills, data
• Publishing your results in scientific magazines, databases, scientific and/or targeted conferences, etc.

Why:

• Engage with stakeholders
• Attract the best experts to your team
• Generate market demand
• Raise awareness of how public money is spent
• Lead to new legislation or recommendations
• For the benefit of innovation, the economy, and the society
• Help to tackle a problem and respond to an existing demand
• Maximize results impact
• Allow other researchers to go a step forward
• Contribute to the advancement of the state of the art
• Make scientific results a common good