Here are few important things involved in the process:

• Understanding market figures in terms of volume and value, evaluating product segments, etc.
• Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
• Assessing competitive landscape, positioning, competitions in different regions, etc.
• Assessing transforming the industry’s energy savings, reducing emissions, and conserving resources.
• Identifying improvement towards eliminating waste and excess packaging while enhancing products and customer engagement.