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The food and beverage industry has been experiencing a series of changes since the last decade due to the rapidly changing behaviors of consumers, technological advancements, and stringent regulations. Nutrition, convenience, and sustainability requirements are redefining the way food and beverage industries operate, with consumers shifting to plant-forward diets, “clean labels,” nutritionally dense ingredients, and personalized nutrition.
Ingenious e-Brain Solutions (IEBS) assesses the strategic paths and actions focused on the short, mid, and long-term horizons, usually ranging from 1 to 20 years down the line. IEBS supports clients in identifying and developing actionable plans to address complex business challenges related to supply chain, evolving consumer needs, regulations, and sustainability through our technology, market intelligence, and competitive intelligence services.
Raw materials sourcing from AgriFarming
Provides equipment / machinery for processing raw materials
Process / extract ingredients from raw materials
Supplies / distributes ingredients to product manufacturer
Manufactures food and beverage products utilizing ingredients
End users of the products
Overview
Botanicals are used to impart pleasant flavor to products where consumers seek more authentic and unconventional taste experiences. Nevertheless, issues associated with botanical flavors in terms of stability, color, and flavor require immediate attention.
Business Objective
The client wanted to have an in-depth understanding of the opportunity areas in the domain of innovative botanical flavor in beverages:
Approach
The implementation approach began with the analysis of various botanical ingredients from the R&D and commercialized sectors. This helped us understand the context and prioritize the main gaps and challenges, followed by the identification of key botanicals for marketing and potential partners for collaboration.
Client Success Details
Here is what we do to make sure that the specific demands of your customers are being fulfilled:
We start by assessing the competitive landscape, positioning, competitions in different regions, etc., and analyzing country-wise regulations, government policies, and restrictions and their impact on the business. It is followed by a detailed profiling of companies based on SWOT analysis, product portfolio, services, and strategies. Our team also identifies target geographies, adoption trends, and factors affecting business in different geographies. This way, businesses can understand the market figures in terms of volume and value, evaluate product segments, etc.
Some of the major factors are:
We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases.
The product development acceleration involves the following things:
We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies.