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General Mills’ first hot cinnamon cereal is a combination of sweet and spicy flavors. Cinnamon Toast Crunch (CTC) elevates the level of snacking by introducing CinnaFuego Toast Crunch. This epic new cereal is the first to blend scorching spice and sweet cinnamon to excite snackers’ taste buds.

The snack will be sold in a resealable pouch for the convenience of the consumers. Although the new CinnaFuego Toast Crunch has the same appearance as the original and is still covered with Cinnadust, the combination of the sweet cinnamon flavor and the additional hot feeling of a chili pepper results in an absurdly ludicrous taste.

Mindy Murray, General Mills Sr. Marketing Communications Manager said: “CTC is always looking to give our fans the most absurd and exciting experiences. So, when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.” The product will be launched online on Friday, August 12, 2022, exclusively at Walmart.com for a limited time, while supplies last.

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