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L’Oréal introduced two new technology prototypes at CES® 2023 that enhance the accessibility to beauty expression. HAPTA is the world’s first handheld, ultra-precise computerized makeup application tool designed for people with limited hand and arm movement. Another tool by L’Oréal is Brow Magic, the first electronic at-home eyebrow makeup tool that gives consumers customized brow looks in seconds. HAPTA is integrated with built-in smart motion and customizable attachments, including magnetic attachment allowing 360-degree rotation and 180-degree flexion, whereas 2,400 tiny nozzles of L’Oréal Brow Magic have a printing resolution of up to 1,200 dots per inch. The company worked in collaboration with Prinker to develop the system and make use of L’Oréal’s Modiface AR technology.

The world’s beauty leader is engaged in providing beauty solutions to revolutionize beauty products and services. L’Oréal’s HAPTA can be a game changer in the cosmetic industry as it is designed especially for specially-abled people. Around 50 million people worldwide are struggling with fine motor abilities. This makes certain routine actions challenging, like putting on cosmetics. However, Brow Magic makes it easier for users to achieve perfect eyebrows in seconds. The tool analyzes the user’s face through Modiface AR technology and offers suggestions for microblading, micro-shading, or filler effects.

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