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A collaboration between Virginia Tech and Homestead Creamery was established because of their common love of high-quality, regionally produced food. Innovative food science research is brought to market in the form of delectable Hokie-inspired ice cream. This is possible due to a partnership between the nationally ranked Virginia Tech College of Agriculture and Life Sciences Department of Food Science and Technology and the award-winning Homestead Creamery. Hokie Tracks, the first ice cream flavor, will become available in ice cream parlors and eateries all around Virginia. This creamy vanilla ice cream with a ribbon of salted caramel and dark chocolate-covered pretzel bits has been created to honor Virginia Tech’s agricultural heritage. The Hokie ice cream line will grow in the future, and consumers will have wider access to Hokie Tracks later this year in supermarkets and specialty stores around the East Coast.

Joell Eifert and Brian Wiersema, academic members in the Department of Food Science and Technology, worked with Homestead’s team to develop the ice cream flavor profiles and recipes. They made necessary adjustments along the process based on feedback from the Virginia Tech community. By collaborating, they could deliver on the Homestead goal of providing nutritious, high-quality food products.

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